| Source: Mercantile and Manufacturing Scrapbooks, circa 1948-1977 Location: Reading Room / St.L. / 658 / M533 | |
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| Last Name: | Claggett |
| First Name: | William |
| Middle Name: | M. |
| Volume: | 4 |
| Page: | 180 |
| Remarks: | in article titled "1970s Era Brings a New Mood in Psychology of Advertising," 1971 |
